“A successful Go-To-Market strategy isn’t built by chance. It’s engineered—just like a world-class manufacturing process.” The Moment We Realized Discovery Alone Wasn’t Enough In the previous article, I shared how our market visits changed our understanding of the business. We discovered that slow sales growth wasn’t primarily a product problem. It wasn’t a pricing problem. […]
Category: From Shop Floor to Market Leadership
Discover: Understanding the Market Before Designing the Go-To-Market Strategy
A Lesson I Learned Outside the Factory For most of my career, I solved problems inside manufacturing plants. When production declined, we studied machine utilization. When quality deteriorated, we investigated the process. When costs increased, we analyzed productivity. Data, root-cause analysis, and structured problem-solving became second nature. Then I was asked to work on a […]